Merchandise & Regulation Recreation Apparel

People love Culver branded stuff. Merchandise, aka “swag,” can be an effective reminder of our brand. However, don’t expect it to carry your entire message and compel your audience into action. Instead, it should be a part of the One Culver experience you provide.

When designing identification elements for merchandise, keep it simple, and remember that the Culver logo or word mark is what will make someone hold onto a pen or T-shirt. Be creative with your design but do not incorporate or modify the logo to fit into your design.

Market your apparel by working with our retail experts at the Campus Store. Mrs. Kari Brumback is available to answer your questions and make suggestions on ways to market your apparel. If you need graphic design assistance we are here to help.  Please contact the Director of Marketing and Communications using the graphic identity request form.

Please note: All logos appearing on merchandise and apparel SHOULD NOT include the ® symbol. All apparel and merchandise artwork should be approved by Creative Services.

Recreation Uniform (Reg. Rec.) Guidelines

• Be creative and respectful. If you need help in creating a design, contact Communications via email.
• You may use the word “Culver” in your design but do not incorporate the Culver C Logo into the artwork.
• When using the Culver logo please choose from the following color choices listed below.
• Let us help you... promote your design. Contact Kari Brumback, Retail Manager at Kari.Brumback@Culver.org.